See What You Can do!

02/02/02 the launch date of the last mobile network to launch in the UK.
The brand in 18 months went from zero users to 22 million subscribers. Taking it from nowhere to No.1.

I worked on the account for over 5 years, helping the brand to successfully launch in five countries, including Germany, Ireland and the Czech Republic.

  • Role European Creative Director/Writer
  • For O2 (Telefonica)
  • Date February 2002 – August 2007