The Kanji that was 'Made of More'.

This project was to follow the worldwide initiative of Guinness being ‘Made of More’. In this instance that meant educating that the pint had a character that other beers do not, that it is ‘Made of more’ than just water, barley, roast malt, hops, and brewer’s yeast.

  • Role Creative Director/Writer/Art Director
  • For Guinness Diageo distributed by Kirin(Japan).
  • Date February 2017
  • Awarded: Adstars

The making of the ‘Made of more’ kanji