The J-League: FOR YOU

The new SKY in Asia. A sports channel to rival the worlds biggest
in the Asian market, DAZN.

Launching in Japan, utilising the power of sport.
We successfully managed to secure the launch and subsequently the rights to own the J-League broadcasting rights.

Creatively we were a success, and business-wise we were perhaps a bigger success in managing to convince the J-League to allow a non-Japanese agency to take charge of their second most cherished game, after baseball.

We did a number of campaigns for them, the latest is what you see first.
The launch in 2016 is further down the viewing list,
entitled “Right Here. Right Now.”

  • Role Creative Director/Writer
  • For DAZN: the PERFORM GROUP
  • Date June 2016 – December 2017

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Made for Fans – Launch:
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Made for Fans – Launch: RIGHT_HERE_RIGHT_NOW_30TVC