REINVENTING THE WHEEL
A brand struggling to make its marque in the congested Asian car market. Where luxury tends to mean foreign imports like Audi, BMW and Mercedes. How could we go about utilising the strengths of the car to carve out its own niche in the marker place. We created a brand campaign from their existing assets, and crafted a brand book to boot!
EXPERIENCE AMAZING: utilising the negatives to demonstrate a positive.
09.03.2018 – present
29.07.2014 – 31.12.2017